Authenticity sells.Ĭreate a hashtag for your customers to use and feature their photos or videos in your feed.Ī post shared by Wayfair have a big audience yet? No worries: You can buy authenticity, too. Why bother? Your customers are 2.4 times more likely to interact with UGC vs. Like influencer marketing, UGC content is created by people instead of the brand, but - traditionally - UGC content comes from unpaid, real customers. UGC, or “user-generated content,” isn’t new but it’s definitely time to hop on board if you haven’t already.
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